If you’re choosing a charm for an existing charm bracelet, first of all check what colour scheme the charm bracelet is and what charms are already attached - this will give you an idea of someone's taste.
If this is their first charm bracelet, try to ascertain what their favourite colours are and choose charms in those colours.
Have a look in their jewellery box to see if they prefer gold or silver jewellery, or for a more casual charm bracelet you could select an Amore & Baci leather charm bracelet.
When choosing someone's first charm bracelet or if buying a ring, try and find a bracelet or ring that they already wear so you know the correct size.
Make your selection more personal by choosing the gift wrap option, why not even add a personal message or try your hand at poetry and really wow them!